Samsung Dominates Global TV Market for the 19th Consecutive Year

Samsung has once again claimed the top spot in the global TV shipment market, marking its 19th consecutive year at the helm. According to a recent report by market research firm Omdia, the South Korean tech giant continues to lead the industry in 2024. The company’s success has been fueled by its innovations in AI technology and a sharp focus on the premium and ultra-large TV segments.

Samsung’s Stronghold in the Premium and Ultra-Large TV Markets

In 2024, Samsung captured an impressive 28.3 percent share of the global TV market. The company’s dominance was particularly evident in the premium TV category, where it held a commanding 49.6 percent market share. This segment, which includes TVs priced above $2,500 (around Rs. 2,17,400), is crucial for driving revenue, and Samsung has solidified its position as the leader.

Moreover, Samsung also excelled in the ultra-large TV market, with models 75 inches and above. The company secured 28.7 percent of this niche, underscoring its expertise in large-screen technology. Samsung’s focus on QLED technology further contributed to its market leadership, with 8.34 million QLED TVs sold, accounting for 46.8 percent of the global market. Notably, the QLED TV segment surpassed 10 percent of all TV sales for the first time.

Impressive Growth in OLED TV Market

While Samsung is a dominant player in the QLED market, it has also made significant strides in OLED technology. The company shipped 1.44 million OLED TVs in 2024, capturing a 27.3 percent market share. This represents a remarkable 42 percent increase in unit sales compared to the previous year, signaling growing interest in OLED displays.

LG’s Success in OLED TV Segment

Meanwhile, LG continues to lead the OLED TV market, with a commanding 52.4 percent market share based on shipments. The company shipped over 1.1 million units in the fourth quarter alone, reinforcing its dominance in the OLED space. LG also made strides in the ultra-large TV segment, securing 57.5 percent of the market for 75-inch+ OLED TVs.

In total, LG’s TV shipments in 2024 amounted to around 22.6 million units, with a 16.1 percent market share across both OLED and LCD categories.

A Shifting Landscape in TV Technology

Samsung’s continued success is driven by its commitment to integrating AI-powered features into its smart TVs, offering users more intuitive controls and an enhanced viewing experience. As AI becomes increasingly prevalent in consumer electronics, Samsung plans to continue innovating in this space, further solidifying its leadership.

Despite LG’s strong performance in the OLED market, particularly in the ultra-large TV category, Samsung’s broader portfolio of QLED, OLED, and premium TV models has positioned it as the global leader in TV shipments.

What’s Next for the TV Market?

As both Samsung and LG push forward with innovations, consumers can expect more advanced features, better picture quality, and smarter TVs in the years to come. Will Samsung continue its reign at the top, or will LG’s advancements in OLED and ultra-large screens shake things up? Time will tell, but for now, Samsung remains the TV market leader, and LG is hot on its heels.

What do you think of the latest developments in the TV market? Are you leaning towards Samsung or LG for your next TV purchase? Share your thoughts with us in the comments below! Stay tuned for more updates on tech trends and innovations by subscribing to our newsletter.