Mia by Tanishq Partners with Swiggy Instamart for 10-Minute Delivery of Silver Jewellery

In an exciting development for jewellery lovers across India, Mia by Tanishq has teamed up with Swiggy Instamart to offer a revolutionary shopping experience—10-minute delivery of silver jewellery. This collaboration, which begins this week, will see Mia’s stylish collection of silver jewellery delivered directly to customers’ doorsteps in as little as 10 minutes across 35 cities, including Pune, Delhi, Mumbai, Bengaluru, Chennai, Kolkata, and Hyderabad.

A Fresh Approach to Shopping

This partnership marks Mia’s entry into the quick commerce space, where speed and convenience are key. Known for its leadership in delivering groceries and essentials, Swiggy Instamart will now handle the rapid delivery of Mia’s curated jewellery range. Customers can now enjoy the luxury of shopping from their homes and receiving their elegant silver jewellery almost immediately.

Mia by Tanishq is expanding its reach with this collaboration, aiming to provide customers with a seamless online shopping experience. Through this new initiative, the brand strengthens its position as a go-to option for affordable, stylish jewellery—perfect for gifting or adding a special touch to any occasion.

Customer Convenience at the Core

This partnership is designed with consumer convenience in mind. Sampurna Rakshit, Marketing & E-commerce Head at Mia by Tanishq, expressed her enthusiasm, saying, “Our goal has always been to be wherever the customer is. With quick delivery via Swiggy Instamart, we’re prioritizing convenience and catering to the growing demand for stylish, on-the-go jewellery gifting options.”

The Rise of Quick Commerce

Quick commerce is changing the way people shop, and this collaboration is a perfect example of this shift. With Swiggy Instamart’s extensive network, customers can now experience the convenience of receiving Mia’s silver jewellery quickly, without leaving their homes. This is especially appealing for those looking for last-minute gifts or spontaneous purchases.

Key Highlights of the Partnership

• 10-Minute Delivery: Mia by Tanishq’s silver jewellery will now be delivered within 10 minutes in 35 cities across India.
• Major Cities Covered: The service will be available in top cities like Delhi, Mumbai, Bengaluru, Chennai, Kolkata, and Pune.
• Curated Jewellery Collection: Mia will offer a selection of affordable, stylish silver jewellery that meets the growing demand for quick, convenient gifting options.
• Expansion of Omni-Channel Reach: This partnership is in line with Mia’s strategy to expand its omni-channel presence, making it even easier for customers to access their favourite jewellery pieces.

What’s Next for Mia by Tanishq?

As quick commerce continues to reshape the retail landscape, this partnership positions Mia by Tanishq at the forefront of this evolving trend. By blending convenience with quality jewellery, Mia is set to redefine the way Indian consumers shop for luxury accessories.

Are you excited about this new way to shop for jewellery? Do you think 10-minute delivery will become the new norm for fashion retail? Share your thoughts with us and keep an eye out for more updates on this innovative collaboration.

Stay connected with us for the latest in fashion jewellery trends, new releases, and more! Don’t miss out on the future of shopping with Mia by Tanishq and Swiggy Instamart.