Viber Pay Set to Launch in the Philippines by Second Half of 2025

Viber, the popular messaging app, is gearing up to launch its highly anticipated digital wallet service in the Philippines, with the official rollout expected in the second half of 2025. Over a million Filipinos are already on the waitlist, eager to try out the new service. Initially, Viber Pay was slated for a September launch, but the company has postponed the release, giving them more time to prepare for a seamless debut.

What Is Viber Pay?

Viber Pay is an integrated payment solution embedded directly within the Viber messaging app. The aim is to make transactions smoother by allowing users to send money, pay bills, and make purchases without needing to switch between multiple apps. This digital wallet solution promises to reduce the friction often experienced with current payment methods and improve the overall user experience.

Viber CEO Ofir Eyal shared that the goal is to streamline payment processes and integrate them into the messaging app many users already rely on for communication. With this integration, Viber hopes to revolutionize the way Filipinos handle digital payments, combining convenience and security all in one platform.

What to Expect from Viber Pay

Currently, Viber is in the process of securing the necessary licenses to operate its digital wallet in the Philippines. The company is also in talks to form partnerships with local banks and credit card companies to enhance the capabilities of Viber Pay. Additionally, the service will introduce a rewards system for users, further encouraging engagement and making the service even more appealing.

Viber is also planning to improve business-to-customer communication through new ad formats. This includes full-screen ads, video ads, and generative response ads to boost user-business interactions. Furthermore, businesses will be able to send list and carousel-type catalog messages to enhance the shopping experience within the app.

Why Is This a Big Deal?

For Filipinos who rely on Viber for messaging, the integration of an e-wallet system will provide a seamless, convenient experience. With many already using the app to stay connected with family and friends, Viber Pay could soon become the go-to platform for both communication and financial transactions.

This move is especially timely, as digital wallets are gaining popularity in the Philippines, where cashless transactions are becoming more common. By adding these new features, Viber is positioning itself as a strong contender in the local fintech landscape.

Your Thoughts on Viber Pay?

With its easy-to-use features and the ability to integrate payments directly into Viber, Viber Pay is generating a lot of buzz in the Philippines. Will it live up to expectations? How do you feel about having a digital wallet right inside your messaging app? Let us know your thoughts in the comments below!

Stay tuned for more updates on Viber Pay’s launch as we get closer to its official debut.