Tribe Amrapali, a well-known fashion jewellery brand and a sub-brand of House of Amrapali, is marking a new milestone in its retail journey with the opening of its 30th store. Located in Amar Lok Colony, near the iconic Oberoi Amar Vilas, Agra, Uttar Pradesh, this new store brings the brand’s unique blend of tradition and modernity to a city rich in history and culture.
With the Agra store now open, Tribe Amrapali continues to extend its presence across India. Just a few months ago, the brand launched its 29th store at Chennai Airport and its 28th store in Lucknow. Tribe Amrapali’s steady retail expansion now spans across key cities like Bengaluru, Ahmedabad, Goa, Hyderabad, Mumbai, Pune, Kolkata, Jaipur, and Delhi, to name a few.
The brand’s rapid growth reflects its commitment to bringing India’s rich jewellery heritage to a modern audience. Tribe Amrapali stands for authenticity, exquisite craftsmanship, and a fresh approach to design. As the brand’s CEO, Akanksha Arora, explains, “Opening our 30th store in Agra is a reflection of our vision to make India’s jewellery heritage accessible to a wider audience. Tribe Amrapali combines traditional craftsmanship with contemporary storytelling, and Agra, with its cultural legacy, is the perfect place for this blend.”
Tribe Amrapali offers an extensive range of jewellery, including silver, gold-plated silver, and fashion jewellery. Each piece is thoughtfully crafted, merging traditional techniques with a modern design flair. Whether for daily wear or special occasions, Tribe Amrapali’s collections cater to a variety of tastes and preferences, ensuring there’s something for everyone.
The new Agra store, conveniently located near the Oberoi Amar Vilas, marks a significant addition to Tribe Amrapali’s growing network. The brand now boasts a presence in 29 cities across the country, making it easier for jewellery enthusiasts to access their beautifully crafted pieces. Other locations include major metropolitan cities such as Bengaluru, Mumbai, Pune, and Jaipur.
Tribe Amrapali continues to thrive by staying true to its core values—authenticity, craftsmanship, and modern storytelling. With every new store, the brand reinforces its mission of bringing traditional Indian jewellery to the contemporary market in a way that feels accessible, stylish, and uniquely Indian.
As Tribe Amrapali’s retail network grows, the brand remains committed to offering jewellery that reflects India’s rich heritage while appealing to the tastes of modern consumers. The new Agra store is just another step in its journey of success and expansion, bringing the beauty of Indian jewellery to an even larger audience.
What are your thoughts on Tribe Amrapali’s unique blend of heritage and modern design? Will you be visiting their new Agra store to explore their stunning collections? Share your thoughts with us!
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